Who Are Day Traders... Samsung's US Stock Weekly Trading Surpasses 30,000 People and 100 Billion Won

World's First Open: 30,000 Customers and 100 Billion KRW Traded in Just 10 Business Days
US Stocks Keywords: New, Blue Chip, Women, Middle-aged, Offline

[Asia Economy Reporter Lee Seon-ae] "I bought 10 shares during lunch after Nvidia's earnings announcement"

Since Samsung Securities launched the world's first 'U.S. stock weekly trading' service on the 7th, reviews from users who have tried the service have been continuously shared on U.S. stock communities and social networking services (SNS). Since the unveiling of this world's first 'innovative service' that allows trading U.S. stocks during the week, the number of users has steadily increased.

According to Samsung Securities on the 20th, since the launch of the U.S. stock weekly trading service, the cumulative trading volume over the past week exceeded 100 billion KRW, and the number of users surpassed 30,000.

It was notable that new customers trading overseas stocks for the first time accounted for 15.3% of all weekly trading customers, more than twice the 5.7% proportion of new customers entering through Samsung Securities' existing regular market.

Additionally, an analysis of customers who ordered one or more shares through the U.S. stock weekly trading service showed that, unlike the usual patterns seen in existing U.S. stock trading, the age group was relatively older.

During the past 10 business days, among the total trading amount in the U.S. stock weekly trading service, the trading amount by customers in their 20s and 30s was only 13.5%, whereas the trading amount by middle-aged and older customers aged 50 and above accounted for 70.1%.

In the regular market, the proportion was 29.2% for customers in their 20s and 30s and 44.0% for those aged 50 and above, showing a clear difference in trading customers.

Along with age characteristics, a notable gender difference was observed, with the proportion of trading amounts by female customers significantly higher in weekly trading (33.0%) compared to the regular market (20.2%).

Weekly trading saw overwhelmingly more offline trading volume than online.

Over the 10 business days, offline trading through branch PBs accounted for 64.1% of U.S. stock weekly trading, showing a clear contrast to the regular market trading where online trading generally accounts for over 90%.

This is believed to be because customers who were interested in U.S. stocks but hesitated due to lack of information had a strong desire to participate in the U.S. stock market through real-time consultation with their PB.

A PB at Samsung Securities said, "Since U.S. stocks can be traded during the week, inquiries about overseas stocks during domestic regular market hours have increased significantly," adding, "Customers are highly satisfied with the ability to consult and trade U.S. stocks in real time during the afternoon hours."

Samsung Securities' U.S. stock weekly trading service is available from 10:00 AM to 5:30 PM, with 89.5% of the weekly trading volume concentrated by 3:30 PM, when the domestic stock regular market operates, confirming strong demand to respond to U.S. stocks in real time even during domestic market hours.

Clear differences were also observed between the most purchased U.S. stock stocks during the regular market and weekly trading periods.

Analyzing the top 5 stocks most purchased by investors in the regular market during the 10 business days since the service opened, three of the stocks were highly volatile triple-leveraged products. In contrast, among the top 5 stocks most purchased during weekly trading, there was not a single triple-leveraged product. (Top weekly trading purchases: Nvidia, Tesla, Alphabet A, MS, Apple / Top regular market purchases: Tesla, TQQQ, Nvidia, SOXL, SQQQ)

This suggests that with the availability of weekly consultations through PBs for U.S. stock trading, buying interest shifted from highly volatile stocks to blue-chip stocks based on earnings.

Meanwhile, on the first day of weekly trading, February 7th, Samsung Securities held the industry's first live YouTube broadcast called 'Unpack' related to the 'U.S. stock weekly trading service.' During the live broadcast, a survey confirmed that the U.S. stock weekly trading service is useful in overcoming the 'time difference limitation.'

Among 6,177 survey participants, 54% identified 'trading hours due to time difference' as the biggest obstacle in trading U.S. stocks.

Since the after-market trading was only available for about three hours starting at 6:00 AM Korean time (5:00 AM during daylight saving time), many investors likely felt limited in responding to the market beyond that time.

Many investors also anticipated that this service could be an opportunity to broaden their investment spectrum, with nearly half (48%) responding that they intend to increase their overseas investment scale by more than 20% compared to before the U.S. stock weekly trading opened.

The sector receiving the most attention was big tech companies such as Apple, Microsoft, and Alphabet, with 62% of respondents selecting this.

Sajae Hoon, Vice President and Head of Channel Sales Division at Samsung Securities, stated, "Even though we have not yet started full-scale marketing, the weekly trading volume has already reached about 5% of the night trading volume," adding, "Since it strongly appeals to investors who had difficulty accessing U.S. stocks due to the time difference, we will continue to provide various services such as U.S. stock weekly trading market briefings."

This content was produced with the assistance of AI translation services.