Gwangju City Promotes Win-Win Tourism Exchange with 'Gwangju-Daegu Dalbit Tour'

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Gwangju Metropolitan City announced on the 20th that it will promote the ‘Gwangju-Daegu Moonlight Tour,’ a tourism exchange support project between Yeongnam and Honam regions.

The ‘Moonlight Tour’ started in 2015 to strengthen practical cooperation between Yeongnam and Honam through increased tourism exchange. Marking its 7th year this year, it continues to contribute to reinforcing the Moonlight Alliance.

After overcoming a slow start in its first year, from 2016 to 2019, an average of 830 Daegu citizens visited Gwangju annually through this project. However, support was suspended in 2020 due to budget cuts following the implementation of social distancing measures amid the spread of COVID-19.

Despite the spread of COVID-19, last year’s resumed Moonlight Tour project saw about 140 participants, and this year, with the recovery trend in domestic travel sentiment, the city expects an increase in visitors.

Accordingly, Gwangju and Daegu established the ‘2022 Gwangju-Daegu Moonlight Tour’ promotion plan through working-level consultations in January.

Considering the tendency for group tours to decrease due to the prolonged COVID-19 pandemic, the standard number of participants was relaxed from 20 last year to 15, and active promotion will be conducted to revitalize the tourism industry.

Accordingly, travel agencies in Daegu will receive incentives when organizing trips to Gwangju for Daegu citizens through prior consultation and support application with Gwangju City.

The incentives are KRW 300,000 for same-day tours and KRW 600,000 for overnight tours for youth-targeted tours, and KRW 400,000 for same-day tours and KRW 800,000 for overnight tours for adult-targeted tours.

Travel agencies in Gwangju will also receive the same incentives when operating Daegu tourism products. This support will continue until the expected budget is exhausted.

Details about the ‘2022 Gwangju-Daegu Moonlight Tour’ can be found on the Gwangju City website.

Kim Seongbae, head of the city’s Tourism Promotion Division, said, “Gwangju is a city with unique resources where the past and present coexist, including natural tourist sites represented by Mudeungsan Mountain, the National Asian Culture Complex, Jeonil Building 245, and Yangrim-dong Historical and Cultural Village. We hope Daegu citizens discover Gwangju’s distinctive charm and experience a warm-hearted journey.”

This content was produced with the assistance of AI translation services.