"Spring Has Arrived" Department Store Unveils Various Spring Promotions

[Asia Economy Reporter Jeon Jinyoung] Department stores are showcasing various events to welcome spring.

Sopraum's Carpe showcased at Lotte Department Store Home Styling Fair.

According to the industry on the 20th, Lotte Department Store is holding a 'Home Styling Fair' at all its branches until the 27th of this month, offering popular spring products from famous domestic and international bedding brands at discounts of up to 77%. When purchasing from eight bedding brands including Sopraum, Allermand, and Cozynest, customers will receive Lotte gift certificates worth up to 10% of the purchase amount. By store, the main branch is holding a special exhibition of beds and sofas until the 24th, and the Yeongdeungpo branch is offering up to 40% discounts on display items from the 'Downing' brand until the 20th.

Hyundai Department Store focused on spring fashion. Until the 14th of next month, it is holding the 'Spring·Summer Overseas Fashion Exhibition' at eight stores nationwide, including the Apgujeong main branch in Seoul. Over 100 overseas fashion brands such as Max Mara, Lanvin, Jil Sander, and Mui are offering off-season products at discounts ranging from 10% to 70%. When purchasing with a Hyundai Department Store card, customers receive 5% or 7% points accumulation and interest-free installment benefits depending on the purchase amount over 1 million KRW.

Shinsegae Department Store is conducting a relay live event targeting the new semester until the 28th of this month. In line with the non-face-to-face trend, communication continues through Shinsegae Department Store’s mobile application 'Shinbaek Live' and SSG.com’s 'SSG Live'. On the 16th, a new semester backpack proposal event featuring Kipling and Eastpak was held. A new semester fashion event was also prepared. At Shinsegae Department Store Times Square branch, an MLB kids fashion proposal event will be held for one hour from 11:30 AM on the same day. At Shinsegae Hanam branch, the Arambooks brand of children’s book sets will be offered at discounted prices until the 3rd of next month, and at Shinsegae Department Store Centum City branch, a popup store for the children’s accessories brand Big Kid will be opened.

This content was produced with the assistance of AI translation services.