"Popular Brands Gathered"... Lotte Department Store Maison Archive Participates in Seoul Living Design Fair
On the 20th, a customer is browsing products at the Maison Archive store in the Lotte Department Store main branch in Jung-gu, Seoul.
View original image[Asia Economy Reporter Lim Chunhan] Lotte Department Store's home styling curation shop 'Maison Archive' announced on the 20th that it will participate in the '2022 Seoul Living Design Fair' from the 23rd to the 27th.
At this event, Maison Archive will showcase three concept spaces based on the daily lives of its main customers, women in their 30s: home office, living room, and dining space. All products featured in each space have been carefully selected from the most popular brands at Maison Archive. Representative brands include the designer lighting brand 'Ago', the Italian design accessory brand 'Seletti', and the Finnish lifestyle brand 'Iittala'.
The exterior of the booth will be decorated with works by illustrator Seo Hyungin, the representative artist of 'Mama Comma', providing a rich visual experience. Seo Hyungin is a popular illustrator known for her unique works characterized by simple lines and distinctive lettering, and through this exhibition, she aims to convey a message of true rest and relaxation.
Opportunities will also be provided for emerging designers to enter Maison Archive. Buyers from Lotte Department Store's lifestyle division will be stationed at the booth to conduct consultations for store entry. Brands discovered through this opportunity will be sold at Maison Archive stores located in Lotte Department Store's main branch, Jamsil branch, and Dongtan branch.
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A Lotte Department Store official stated, "This year, we have specially prepared a place outside the department store to introduce the home and rest concepts that Maison Archive pursues," adding, "Through this fair, we will strive to grow as a brand that can offer customers a new lifestyle beyond simple product sales and curation."
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