Noru Paint Collaborates with Artist at 'Teresa Freitas Photo Exhibition'

Teresa Freitas Photo Exhibition. Exhibition space decorated with Noroo Paint.
[Photo by Noroo Paint]

[Asia Economy Reporter Kim Jong-hwa] Noroo Paint is sponsoring eco-friendly and premium paints for the world's first "Teresa Freitas" photo exhibition held at The Hyundai Seoul Alt. 1 until April 24.

Noroo Paint designed the space by actively using pastel tones that evoke the feeling of spring, in line with the exhibition's theme "One Spring Day." The exhibition space was decorated with a variety of pink color combinations that fully capture the essence of spring, such as Soon&Su All Cover April Breeze and Baby Powder. Additionally, Soon&Su antiviral paint V-Guard was applied to common areas to enhance disinfection efforts.

In particular, premium Pantone paint, characterized by its high chroma, was used as a point color to further emphasize the warmth and bright feeling of spring.

Teresa Freitas, from Lisbon, Portugal, is an artist gaining global attention and love by presenting landscapes and still lifes covered in pastel tones reminiscent of a dream world through various media such as photography, video, and stop motion, using an artistic and creative approach.

Moreover, this photo exhibition is especially meaningful for both the artist and Noroo Paint as it is Teresa Freitas's first-ever solo photo exhibition, following collaborations with world-renowned brands such as Netflix, Dior, Chlo?, and Pantone.

The exhibition space, composed of about 80 representative works divided into six sections including Flower Picnic and Spring Dream, not only showcases the artist's works but also features various life-cut photo zones decorated in pastel tones, enhancing the enjoyment for visitors.

Han Kyung-won, the head of Noroo Paint's color planning, said, "We are honored that Noroo Paint can participate in the world's first photo exhibition by the globally renowned artist Teresa Freitas," adding, "We plan to continue promoting the excellence of Noroo Paint colors through various art collaborations."

Meanwhile, Noroo Paint has recently showcased differentiated marketing linked to art by creating space designs using paint at several exhibition-related events, including Lotte World Geureolsajin Hall, Halloween photo zones, and the Erik Johansson photo exhibition.

This content was produced with the assistance of AI translation services.