Treasure Club Signs MOU with LG Household & Health Care for NFT and Metaverse Business

[Asia Economy Reporter Donghyun Choi] Treasure Club, an NFT project under IT startup JScience, announced on the 17th that it has signed a Memorandum of Understanding (MOU) with LG Household & Health Care regarding NFT and metaverse business.

Through this agreement, Treasure Club will engage in comprehensive cooperation in the NFT and metaverse business related to LG Household & Health Care's cosmetics business, as well as related online and offline events, exhibitions, and brand promotions.

Treasure Club officially began its NFT business last October by selling out 16,384 generative art NFTs. It is actively collaborating with famous domestic and international NFT artists. It also launched Treasure M, Korea's first 3D metaverse gallery exhibition involving music, art, fashion, and entertainment.

An LG Household & Health Care official stated, "We expect that the concepts and stories of our various brands, which have been solidly built over time, have enough value to be issued as NFTs, and we decided to use NFTs as one way to communicate with customers. Going forward, we will systematically proceed with NFT and metaverse business together with Treasure Club to provide customers with value that allows them to communicate with brands and experience newness."

Meanwhile, Treasure Club recently sold out all 3,021 NFTs of the movie 'Special Delivery' in the presale within one second. Through collaboration with the intellectual property (IP) of Kakao Entertainment's webtoon 'Empty Shell Duchess,' it also released the webtoon 'Generative' NFTs, selling over 5,000 units.

This content was produced with the assistance of AI translation services.