Coupang Breaks Ground on Daejeon FC... Accelerating 'Fresh Infrastructure' Enhancement

180,000㎡ Site with 180 Billion KRW Investment... Expected to Create Over 300 Jobs
Full Operation in 2024... "Enhancing Customer Satisfaction and Contributing to Chungcheong Region Development"

Coupang Namdaejeon FC Bird's-eye View

[Asia Economy Reporter Kim Cheol-hyun] Coupang is accelerating the strengthening of its nationwide fresh food delivery infrastructure by breaking ground on a new 'Fresh Fulfillment Center (FC)' in Daejeon.

On the 17th, Coupang announced that it will begin construction of a fulfillment center with a total floor area of approximately 90,000㎡ in the Namdaejeon Comprehensive Logistics Complex located in Dong-gu, Daejeon Metropolitan City. The investment amount is 180 billion KRW.

The newly launched Namdaejeon FC will be built with a particular focus on Rocket Fresh (fresh food delivery service). The investment and scale have significantly increased compared to the MOU with Daejeon City in 2020.

Last year, Coupang expanded new Rocket Fresh FCs to strengthen its fresh food service, increasing its fresh food logistics infrastructure by more than 90% compared to before.

Namdaejeon FC is expected to begin full-scale operations in 2024 after about two years of construction. Through this, it is anticipated that more than 300 direct employment jobs will be created.

A Coupang official said, "Once Namdaejeon FC is completed, it will serve as a hub for fresh food logistics in the central region," adding, "We expect it will not only enhance customer satisfaction with fresher products but also become a driving force for the growth and development of related companies in Daejeon and the Chungcheong region."

This content was produced with the assistance of AI translation services.