Kakao Piccoma's 'Piccoma' Monthly Transaction Amount Reaches 77.6 Billion Won...Record High

[Asia Economy Reporter Kang Nahum] Kakao Piccoma (formerly Kakao Japan) announced on the 17th that its digital comic platform 'Piccoma' recorded a monthly transaction amount of 77.6 billion KRW last month. This is the highest figure since its establishment.

This represents a 46.1% increase compared to the same period last year, surpassing the annual transaction amount recorded by Piccoma in 2018. The success of new works such as "Back into the Light Once Again" and "The Player Who Can't Level Up" appears to have driven this achievement.

Piccoma's annual transaction amount last year was 722.7 billion KRW, a 74% increase from the previous year. Since the service launch in 2016, the cumulative transaction amount has exceeded 1.3 trillion KRW.

Piccoma is a comprehensive digital comic platform in Japan that offers digital comics, web novels, and popular webtoons from around the world. Based on service advancements such as securing competitive content including original IPs and personalized recommendation algorithms, it maintains a high market share within Japan.

According to global app research firm App Annie, Piccoma has held the top position in worldwide comic app revenue since July 2020. Last year, it ranked 6th among the apps (excluding games) with the highest spending by mobile consumers worldwide.

Piccoma is accelerating its efforts to pioneer new markets this year. Kakao Piccoma completed the establishment of the 'Piccoma Europe' corporation in September last year to target the French market and is preparing to launch the service in France within the first half of this year.

Piccoma Europe is focusing on enhancing the quality of its lineup by securing Japanese manga and Korean webtoons that have not yet been introduced in France. Starting with France, it plans to expand its activities throughout Europe in the future.

Kim Jaeyong, CEO of Kakao Piccoma, said, "This year, we plan to continue aggressive growth by focusing on global business expansion and diversifying business models within Japan."

This content was produced with the assistance of AI translation services.