Samsung Electronics Utilizes 'Metaverse' for Unveiling New Bespoke Products

New Product Launch via Metaverse Platform 'Zepeto'
"Experience the Actual Product at Samsung Digital Plaza Gangnam Main Store"

[Asia Economy Reporter Sunmi Park] Samsung Electronics actively utilized the metaverse to unveil the further evolved 'Bespoke Home 2022' with the Infinite lineup on the 17th.

On the same day, Jaeseung Lee, President of Samsung Electronics' Home Appliance Business Division, appeared on the metaverse platform Zepeto to explain the 'Beyond Bespoke' vision, stating, “We will continue to expand the value that consumers can enjoy by overcoming the limits of space, time, and experience.” He added, “Please look forward to the endless evolution of Bespoke, which has been loved by consumers.”

Bespoke Home offers three core values: ▲‘Expansion of space’ through a diverse product lineup ▲‘Expansion of time’ by adding modular products, replacing panels as needed, and providing lifetime warranties on key components to extend product usage periods ▲‘Expansion of ecosystem’ by collaborating with partners to provide more services. This year, they have taken a step further by adding ‘Expansion of experience.’ Beyond Bespoke embodies the vision of surpassing existing Bespoke appliances to expand and enrich consumer experiences.

At the event, Samsung Electronics introduced ‘SmartThings Home Life,’ an AI-based integrated home appliance solution that connects all home appliances and customizes them for the user. This service integrates and advances existing SmartThings-based services, supporting the customer-centric multi-device experience that Samsung has recently emphasized. It consolidates six essential services that consumers need most at home: cooking, air care, pet care, clothing care, energy, and home care.

Additionally, while maintaining the existing Bespoke values, Samsung launched the new ‘Infinite’ line emphasizing a premium experience, broadening consumer choices. The Infinite line consists of a 1-door refrigerator specialized in refrigeration, freezing, kimchi, and wine functions, a large-capacity 4-door refrigerator, oven, induction cooktop, smart hood, and dishwasher, allowing the entire kitchen to be styled with a built-in look.

Samsung Electronics set up spaces at Zepeto and the Samsung Digital Plaza Gangnam Main Store where visitors can directly experience the 2022 Bespoke Home and SmartThings Home Life. Especially at the Samsung Digital Plaza Gangnam Main Store, exhibitions proposing various lifestyles according to family types were prepared, along with collaborations with renowned domestic furniture designer Seungji Moon and famous American creative director Alex Proba.

Samsung plans to expand the countries where Bespoke appliances are sold to over 50 and significantly strengthen global sales by expanding from refrigerators to all products. President Lee said, “This year, we will actively expand Bespoke Home into overseas markets to widely promote the value of Bespoke,” adding, “We will introduce various products and services so that domestic and international consumers can enjoy a more comfortable and convenient home life.”

This content was produced with the assistance of AI translation services.