Emart24 Launches Burgers and Triangle Kimbap with Treasure... "Capturing the MZ Generation"

Treasure Hamburger, Triangle Gimbap, and Ifresso Cup sold at Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 17th that it will release two types of hamburgers and triangular kimbap in collaboration with YG Entertainment group TREASURE on the 18th.

The product packaging features photos and logos of TREASURE members, and during the first half of this year, TREASURE plans to sequentially introduce various private brand (PB) products called I'm, in which they participated in product planning and development.

The espresso coffee cups will also feature photos of TREASURE members and are scheduled to be stocked in stores starting from the 25th.

An Emart24 official said, "Since last year, we have been steadily striving to create delicious Emart24 products," adding, "We will do our best to develop tasty products that can move forward with the hearts of the MZ generation (Millennials + Generation Z) together with TREASURE, who made a comeback with the title track 'JIKJIN'."

This content was produced with the assistance of AI translation services.