Xiaomi launches 4K TV Stick targeting OTT users with early bird discount applied

Xiaomi TV Stick 4K Early Bird Discount Price 79,900 KRW
Xiaomi Redmi Buds 3 Lite Available for 19,900 KRW

[Asia Economy Reporter Park Sun-mi] Xiaomi announced on the 16th that it will officially launch the domestic model of the 4K streaming media player ‘Xiaomi TV Stick 4K’ and the wireless earphones ‘Xiaomi Redmi Buds 3 Lite’.

With the Xiaomi TV Stick 4K, customers without a smart TV can enjoy various online video service content such as Netflix, YouTube, Disney+, Wavve, TVING, and Watcha anywhere. It features a compact design for excellent portability and supports the Android TV™ 11 operating system, developed as a product tailored to domestic consumers with support for local content and the Korean language. It allows users to watch desired content anywhere by connecting to an HDMI port, and it has the advantage of turning a regular TV in hotels into a smart TV during travel or business trips. Equipped with a quad-core processor, it delivers powerful performance and guarantees speed and stability beyond expectations during high-resolution movie viewing, high-quality music listening, and gameplay.

The official launch price of the Xiaomi TV Stick 4K is 89,900 KRW, and from today until the 22nd, it can be purchased at an early bird discount price of 79,900 KRW. It is available at the Xiaomi Light Store located in Yongsan I’Park Mall, Xiaomi Brand Store, 11st, Gmarket, and Auction.

Xiaomi also launched the wireless earphones ‘Xiaomi Redmi Buds 3 Lite.’ It supports high-performance Bluetooth 5.2 connection, which greatly improves disconnection issues through stable fast transmission and efficient energy saving, and has received IP54 waterproof and dustproof certification.

The battery capacity is 36mAh, allowing up to 5 hours of use on a single charge, and the charging case has a battery capacity of 315mAh, enabling up to 18 hours of use together. After the first pairing with a smart device, it automatically connects for quick and easy music listening, and the low latency mode reduces Bluetooth transmission delay to ensure audio sync during gaming. The official launch price is 29,900 KRW, but until the 22nd, it can be purchased at an early bird discount price of 19,900 KRW at the Xiaomi Brand Store, 11st, Gmarket, and Auction.

Steven Wang, Xiaomi’s General Manager for East Asia, said, “We hope that many domestic online video service platform users, including the MZ generation, students, office workers, and middle-aged and older adults, will use the Xiaomi TV Stick 4K to enjoy their desired streaming services with good picture and sound quality on regular TVs anywhere.” He added, “Xiaomi will continue to identify domestic customer needs this year and release good products at reasonable prices that fit industry trends.”

This content was produced with the assistance of AI translation services.