5 Representative Promotional Cultural Heritages of 2022

[Asia Economy Reporter Seomideum] The Cultural Heritage Administration has selected "Hanbok, Gyeongbokgung Palace, the Tripitaka Koreana, Baekje Historic Areas, and Joseon Dynasty Royal Court Cuisine and Tteok" as the "Representative Cultural Heritage for Promotion of the Year" to properly convey the value of our cultural heritage to foreigners.

These representative cultural heritages were chosen through preference surveys and questionnaires conducted from September to December 2021, targeting about 2,000 domestic and foreign individuals. Through preference surveys of about 1,000 foreigners residing in Korea, ten cultural heritages were selected by type, and based on this, opinions from about 1,000 Koreans were gathered via the 'National Idea Box' to finalize five cultural heritages.

The Cultural Heritage Administration plans to establish detailed promotional plans for the five selected representative cultural heritages and conduct intensive promotion this year through various channels and methods. In particular, it will focus on enabling voluntary "word-of-mouth promotion (viral marketing)" on social networking services (SNS) to permeate the consciousness of people worldwide.

For reference, since 2021, the Cultural Heritage Administration has been selecting representative cultural heritages and promoting them in various ways to widely publicize the value of our cultural assets. They have produced stylish videos featuring culturally significant heritage and communicated with the global audience through social networking services (SNS), as well as actively promoted by directly broadcasting on electronic billboards in major overseas cities.

Additionally, they have signed agreements with the Sejong Institute Foundation, which operates Korean language institutes worldwide, and the private organization "Cyber Diplomatic Mission VANK," which strives to accurately inform about our history, laying the groundwork to introduce our cultural heritage to the world.

A Cultural Heritage Administration official stated, "We expect that these efforts will serve as a foundation to properly inform both the public and overseas audiences about our culture amid the recent rise of cultural projects by neighboring countries."

This content was produced with the assistance of AI translation services.