CJ OnStyle 'Celeb Shop Edition' Spring Season New Launch... tvN New Drama Also Debuts

CJ OnStyle contemporary total fashion brand 'Celeb Shop Edition' 2022 Spring season new products.

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle's contemporary total fashion brand 'Celebshop Edition' announced on the 16th that it will launch new products for the 2022 spring season. Along with the season launch, it will also act as the official sponsor of the tvN drama 'Kill Heel,' starring actor Kim Ha-neul, who is currently the brand model, and will develop content commerce.

Celebshop Edition plans to present a collection under the main brand concept of the first half of the year called the 'DRAMA Collection,' which aims to transform everyday life like a drama with just one fashion item. In particular, in line with the fashion trend where the boundary between indoor wear and outdoor wear has become blurred, it offers a wide range of items that can be fully coordinated regardless of location.

To commemorate the season launch, a special broadcast will be held for 120 minutes starting at 8:45 PM on the 18th. The first new product is Celebshop Edition's signature item, the 'New Classic Trench Coat.' It boasts a simple and clean design, making it perfect as the first outerwear of the spring season. In addition to classic colors such as Black Navy and Cream Beige, stylish colors like Spring Green and Rose Pink are also prepared. At the same time, the 'European Lambskin Leather Jacket' will also be introduced. The famous Turkish tannery Setinkaya participates in manufacturing, allowing you to feel the soft texture, natural color, and gloss unique to lamb leather. In addition, cropped jackets, wide pants, striped knits, and classic pants will be presented together, offering total styling. Customers who write photo reviews after purchase will also receive a 'Celebshop Edition Essential Bag' as a gift.

After unveiling the new products through the broadcast, Celebshop Edition will sequentially 'drop' about 70 fashion items online. A drop refers to selling small quantities of new products once a week or at specific times. The product portfolio is diverse, including anorak jumpers, trench skirts, denim shirts, and more. Due to the fast-changing nature of fashion trends, drops can continuously increase customer attention and anticipation, and are widely used by global and street fashion brands.

Meanwhile, actor Kim Ha-neul, who has been active as a Celebshop Edition model for three years, will appear in the tvN Wednesday-Thursday drama 'Kill Heel,' which premieres on the 23rd of this month. 'Kill Heel' is a drama depicting the endless desires and desperate struggles of three women working in home shopping. Kim Ha-neul plays the role of 'Woo Hyun,' who aims to become the top host at UNI Home Shopping, portraying a charismatic host.

Celebshop Edition is participating as the official sponsor of tvN's 'Kill Heel,' officially launching content commerce. The items of Celebshop Edition will be worn by Kim Ha-neul's character, who plays a fashion specialist host in 'Kill Heel,' and will later be sold to customers. Since 'Kill Heel' is a drama set in home shopping, the Celebshop Edition brand will also be actively exposed. CJ OnStyle has previously drawn much viewer and consumer response through content commerce activities linked with representative tvN dramas, variety shows, and its exclusive brands such as 'Atssential,' 'Odense,' and 'G Studio.'

A CJ OnStyle official said, "Since actor Kim Ha-neul plays the role of a host in the drama 'Kill Heel,' there is no better role to showcase Celebshop Edition's luxurious and sophisticated products to viewers," and added, "We expect good synergy between the drama and the brand through this content commerce project."

This content was produced with the assistance of AI translation services.