Donginbi Unveils 'Dual Anti-Aging'... "End of Skin Aging Concerns"

[Asia Economy Reporter Song Seung-yoon] Jeonggwanjang announced on the 16th that its premium beauty brand 'Donginbi' will introduce a new skin anti-aging solution called 'Dual anti-aging,' which simultaneously cares for current and future skin aging.

'Dual anti-aging' is a new anti-aging solution that combines 'Pre' anti-aging, which defends against future skin aging and strengthens the skin's natural barrier, and 'Intensive' anti-aging, which suppresses current aging and replenishes skin elasticity and density. By dividing the anti-aging process into two stages, it allows customized selection according to skin condition and concerns, offering an evolved Jeonggwanjang skincare technology that helps protect and maintain healthy skin.

Donginbi created 'Redginsenic,' the pinnacle of skin science, based on the brand's three signature ingredients: 'Hong Sam Oil,' 'Hong Sam Concentrate Water,' and 'Hong Sam Extract.' 'Redginsenic' is an advanced red ginseng technology infused with the energy of red ginseng condensed over time. Through this, Donginbi discovered its unique anti-aging solution and the 'Dual anti-aging' mechanism that cares for signs of skin aging from before they appear to after.

Lee Jung-hoon, head of the cosmetics business division at KGC Ginseng Corporation, said, “Donginbi's discovery of the unique mechanism called Dual anti-aging is the result of over 30 years of consistent belief and research in red ginseng skin science. We will continue to accelerate research on red ginseng skin technology that supports comprehensive solutions for skin aging.”

Meanwhile, Donginbi released a new advertisement featuring model Han Ji-min on the 7th to help consumers understand and relate to Dual anti-aging. In addition, various marketing activities such as digital sampling, where consumers can directly feel and experience 'Pre' and 'Intensive' anti-aging care, will be carried out.

This content was produced with the assistance of AI translation services.