Promoting K-Tourism through 'Sumbakkjil'... Promotional Videos Released for 5 Key Tourist Hub Cities

Korea Tourism Organization Releases Two Promotional Videos for 5 Key Tourist Hub Cities
Expressing the Charm of Korean Tourism with a Hide-and-Seek Concept

Promotional video for the tourism hub city. Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heeyoon] The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 15th that they will release two promotional videos highlighting hidden tourist spots in five key tourism hub cities targeting the global MZ generation.

Tourism hub cities are regional tourism cities in Korea with international competitiveness that the organization focuses on promoting and marketing. In 2020, five cities?Busan, Gangneung, Andong, Mokpo, and Jeonju?were selected.

The videos will be intensively promoted through global channels with high appeal in eight major inbound markets, including the United States, Japan, and China.

The theme of the videos is hide-and-seek, a game common worldwide. Departing from traditional promotional video formats, the videos creatively showcase attractive locations in each city through scenes of friends playing hide-and-seek.

The background music is a modern adaptation of a traditional Korean hide-and-seek folk song, enhanced with innovative camera tricks and creative scene transitions inspired by K-webtoons and pop art, increasing immersion and entertainment value.

The two promotional videos are divided into traditional themes (Jeonju, Andong) and modern themes (Busan, Gangneung, Mokpo). The traditional theme introduces unique traditional cultural contents available in Korea, such as scholar experiences, hanok stays, 30-course meals, and hanok cafes.

The modern theme features tourist attractions appealing to the MZ generation’s sensibilities and interests, including a yacht party in Busan, Gohado Observatory in Mokpo, and Haslla Art World in Gangneung.

The promotional videos can be viewed on the organization’s overseas promotion YouTube channel, Imagine Your Korea.

An official from the organization stated, "With the differentiated concept of hide-and-seek, we expect to effectively convey the appeal of the hub cities to potential inbound tourists worldwide," adding, "In preparation for the post-COVID-19 era, we will expand various promotional marketing projects to establish the tourism hub cities as new inbound destinations."

This content was produced with the assistance of AI translation services.