Samsung C&T Kuho Launches 'Michino Paris' Collaboration Bag

[Asia Economy Reporter Eunmo Koo] Samsung C&T Fashion Division's minimal contemporary brand KUHO announced on the 15th that it has launched a new style bag collection in collaboration with the French accessory brand Michino Paris.

KUHO plans to diversify its accessory line and expand its customer base with fresh designs by collaborating with a bag-specialized brand targeting young consumers.

Michino Paris is an accessory brand established in Paris, France in 2014. With a brand philosophy that embraces not only individual personality but also crossing various cultural boundaries, it pursues modern and chic designs infused with Parisian sensibility. Currently, it mainly sells through online channels targeting women in their 20s and 30s, and last year held pop-up stores in major department stores such as Isetan Shinjuku in Japan. It is being introduced in Korea for the first time through collaboration with KUHO.

The KUHO x Michino Paris collaboration collection consists of a total of eight products that harmonize Michino Paris's modern and chic design with KUHO's minimal sensibility. All products are made of cowhide leather and feature the KUHO logo graphic on the front. Additionally, the internal pocket is engraved with the message "Annyeong" (Hello) to commemorate the collaboration. The collection includes Michino Paris's signature rounded edge square-shaped tote bags, crossbody bags, and mini bags shaped like craft paper bags, available in black, white, and green colors.

The KUHO x Michino Paris collaboration products are sold at KUHO's Hannam flagship store, major stores nationwide, and the fashion lifestyle specialty mall SSF Shop. Prices range from 438,000 KRW to 638,000 KRW.

Im Okyoung, KUHO team leader, said, "KUHO has introduced a new bag style with youthful sensibility through collaboration with the French accessory brand Michino Paris," adding, "We plan to continuously expand our accessory business as well as apparel to establish ourselves as a total lifestyle brand for more customers."

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