"CJ CheilJedang Launches Unified Seaweed Brand 'CJ Myeongga' Combining Bibigo Gim and Myeongga Gim"

Integration to Enhance Domestic Business Competitiveness... Overseas Operations Under 'Bibigo' Brand
Combining Existing Brand Strengths to Operate Three Portfolios: 'Mass, Premium, Representative'

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 15th that it will launch 'CJ Myeongga,' which integrates the domestic seaweed brand 'Bibigo Gim' and its subsidiary Samhae Sangsa's 'Myeongga Gim.' CJ CheilJedang plans to use this brand integration as an opportunity to streamline its seaweed business both domestically and internationally.

The 'CJ Myeongga' products will be operated under three portfolios?Mass, Premium, and Signature?to satisfy the segmented domestic consumer demands. The 'Mass' products, emphasizing cost-effectiveness, consist of familiar items such as traditional gim and green laver gim. The 'Premium' lineup features products made with high-quality raw materials and technology, such as gamtae gim and direct-fire roasted gim. The 'Signature' lineup includes special raw materials like chosari gim and jiju-style gim.

CJ CheilJedang introduced two types of CJ Myeongga gim: direct-fire stone gim and mild roasted gim. The direct-fire stone gim is a product enhanced with crispiness using CJ CheilJedang's patented direct-fire roasting technology. The mild roasted gim allows consumers to enjoy the fresh, original taste of seaweed with a subtle and savory flavor without seasoning.

A CJ CheilJedang official emphasized, “By combining the strengths of CJ CheilJedang and Samhae Sangsa, we will transform into a quality-based comprehensive seaweed brand, CJ Myeongga.”

This content was produced with the assistance of AI translation services.