"Over 70 Wanghong Participants" Hyundai Department Store Duty Free Shop's 'Happy Shopping Day' Surpasses 20 Million Cumulative Transactions

Introducing Over 60 Excellent Domestic Brands... Cumulative Views Surpass 20 Million

Hyundai Department Store Duty Free, 'Happy Shopping Day'.

[Asia Economy Reporter Kim Yuri] Hyundai Department Store Duty Free announced on the 14th that the cumulative views of the 'Happy Shopping Day' held at the Dongdaemun branch from the 10th to the 11th, in celebration of the '2022 Korea Grand Sale' running until the 28th, have exceeded 20 million.

Happy Shopping Day was an event where about 70 Chinese influencers called 'Wanghong' participated to introduce over 60 domestic brands that have excellent quality but are not widely known overseas to Chinese local consumers.

The event was conducted through China's e-commerce platform 'Taobao' and China's one-person media live streaming platform 'Yizhibo'. The live video featuring famous Wanghong Liu Xinyue and Tianjiang, held under the theme of a K-beauty makeup class, recorded 10 million real-time views and gained great popularity.

A Hyundai Department Store Duty Free official said, "We prepared this event to promote high-quality K-brand products to foreigners during the difficult time of traveling to Korea due to COVID-19," adding, "We will continue to present various content to communicate with overseas customers."

This content was produced with the assistance of AI translation services.