Jack Nicklaus Launches 22S/S Campaign... Revitalization Through Rebranding

[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division (Kolon FnC)'s premium golf brand 'Jack Nicklaus' is launching its main campaign for the 2022 S/S season.

This season, Jack Nicklaus plans to focus on expanding the 'Nicklaus' line. Embracing an American traditional mood, the main campaign is titled 'BE A GENTLEMAN.' The advertising campaign sincerely captures the essence of golf. There are a total of 13 messages, including witty ones such as 'CHEER UP YOUR BUDDY,' which supports a fellow player's game, and 'FORE,' a warning to people in the direction where the ball is hit on the golf course. These campaigns will be released sequentially. The 'Jack Nicklaus' line consists of more casual design products compared to the 'Nicklaus' line.

In line with the American traditional mood, the accessories line is also being strengthened. The accessories line features various products such as ball caps, golf bags, and caddy bags adorned with the yellow bear symbol mark. The Majors ball cap, which was highly popular last season, is being released this season in various styles including classic line, pigment line, and larger sizes for bigger head shapes.

As part of its rebranding, Jack Nicklaus is also renewing its stores. The stores incorporate a sense of stability and luxurious heritage reminiscent of a cozy clubhouse after a round, and the plan is to gradually expand the renewed stores.

A representative of Jack Nicklaus stated, “We plan to expand various communication activities to widely promote the brand’s appeal to customers.”

This content was produced with the assistance of AI translation services.