"Beer + Cider" Lotte Chilsung Launches 'Cloud Chilsung Cider Beer'

Cloud Chilsung Cider Beer / Photo by Lotte Chilsung Beverage

[Asia Economy Reporter Koo Eun-mo] Lotte Chilsung Beverage announced on the 14th that it will launch a collaborative product of its brands 'Cloud' and 'Chilsung Cider' called 'Cloud Chilsung Cider Beer' in the last week of this month.

As 'honsul' (drinking alone) and 'homsul' (drinking at home) have become trends, collaborative beers between brands with added fun elements have gained popularity, leading to the planning of this product since the second half of last year. They developed a ratio that harmonizes the unique taste of Chilsung Cider with the flavor of Cloud. The product's completeness was enhanced through consumer blind tests.

The alcohol content of Cloud Chilsung Cider Beer is 3.2%. It was made to be enjoyed without burden, catering to the drinking culture of the MZ generation (Millennials + Generation Z) who prefer low-alcohol beverages.

A Lotte Chilsung Beverage official said, "We hope consumers can experience the brands in a new way through the collaboration of our representative brands Cloud and Chilsung Cider," adding, "We plan to promote the product through various channels such as social networking services (SNS)."

This content was produced with the assistance of AI translation services.