SSG.com Hosts 'New Semester Digital Appliances Week'... Up to 50% Discount

[Asia Economy Reporter Jeon Jinyoung] SSG.com is accelerating efforts to attract MZ generation customers ahead of the new semester by simultaneously holding a ‘Digital Electronics Event’ and a ‘Lucky Draw Event’ featuring limited-edition sneakers as the main products.

SSG.com announced on the 14th that it will hold the ‘New Semester Digital Electronics Week’ until the 20th, offering popular digital devices and home appliances at discounts of up to 50%.

Notably, smartphones and laptops are offered at discounted prices. The most eye-catching product is Samsung Electronics’ newly released ‘Galaxy S22 (unlocked)’ smartphone. An instant discount is applied, allowing purchase at a 13% discounted price regardless of payment method. Popular laptops such as the ‘Apple MacBook Air’ and ‘LG Electronics Gram’ are also available.

Small home appliances and overseas direct purchase products, perfect as new semester gifts, are also available at discounted prices. Representative small appliances include Samsung’s smartwatch ‘Galaxy Watch4’ and wireless earbuds ‘Galaxy Buds’. Overseas direct purchase products are also prepared in a variety, from popular tablet PCs like the ‘Lenovo P11’ to headphones.

During this period, SSG.com will issue a maximum 20,000 KRW discount coupon pack daily to the first 10,000 customers who purchase digital electronics products using SSG Pay. When paying with affiliated cards, billing discounts of up to 100,000 KRW are also available.

At the same time, SSG.com is holding a ‘Lucky Draw’ event to increase MZ generation inflow, giving away highly collectible fashion items through a lottery.

This is a follow-up event to the lucky draw held in January. Based on the judgment that lottery-style sales have received great response from the MZ generation, it was prepared again. In fact, during the one week last month, the cumulative number of lucky draw entries targeting new customers and customers with no purchase history for one year approached 30,000, with about 70% of them being from the MZ generation (ages 15 to 41).

This event features an expanded range of eligible customers compared to the previous event. Any integrated member of SSG.com can enter once per product. If new customers or customers with no purchase history since February 1 of last year enter, their chances of winning increase.

There are a total of six prizes. One limited-edition sneaker from ‘Nike’ and one luxury bag each from ‘Loewe’, ‘Bottega Veneta’, and ‘Celine’ will be revealed three times at two-day intervals. The first draw prize, held from the 14th to the 15th, features the ‘Nike Dunk Low Retro Premium Halloween’ product and the ‘Loewe Mini Gate Shoulder Bag’.

Kim Jinseol, SSG.com’s marketing manager, said, “We hope customers can reasonably prepare new semester digital products and also have a chance to win popular fashion items,” adding, “We plan to continue to hold multi-dimensional events considering the season and trending topics.”

This content was produced with the assistance of AI translation services.