On the 14th, a customer is looking at digital electronic products at Emart Seongsu branch in Seongdong-gu, Seoul.

On the 14th, a customer is looking at digital electronic products at Emart Seongsu branch in Seongdong-gu, Seoul.

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[Asia Economy Reporter Lim Chun-han] As companies strengthen remote work due to the spread of COVID-19, sales of digital home appliances are significantly increasing.


According to Emart on the 14th, from the 1st of last month to the 10th of this month, monitor sales increased by 40.7%, and TV sales rose by 13.8%. Sales of TV peripherals such as soundbars and cables grew by 42.5%.


Since the COVID-19 outbreak, digital home appliance sales have shown steady growth. In 2020, sales increased by 27.4% compared to the previous year, and in 2021, by 14.7%. It is analyzed that the demand for purchasing additional digital home appliances necessary for work has increased due to the social distancing situation continuing for three years.


TV demand for premium large sizes, such as 75-inch ultra-large screens, is rapidly increasing as more home economy consumers seek to enjoy vivid images on large screens. This year, total TV sales increased by 13.8% compared to the same period last year, and sales of premium TVs over 75 inches rose by 124%.



An Emart official said, "Due to the prolonged COVID-19 situation, digital home appliances such as monitors and TVs are recognized as essentials for home life," adding, "As more customers handle work and leisure at home, the growth of digital home appliances is expected to continue for the time being."


This content was produced with the assistance of AI translation services.

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