"Hanbok is Not 'Hanfu'": Seokyungdeok Strongly Protests to US Fashion Magazine Vogue
US Fashion Magazine Vogue Sparks Controversy by Introducing Hanbok as 'Hanfu'
On the 2nd, the American fashion magazine Vogue posted on Instagram introducing Hanbok as "Hanfu." Photo by Instagram screenshot.
View original image[Asia Economy Reporter Heo Midam] Professor Seokyungdeok from Sungshin Women's University announced on the 11th that he sent a protest email to the American fashion magazine Vogue, which introduced Hanbok as China's 'Hanfu'.
Earlier, on the 2nd, Vogue posted a photo of a Chinese model wearing Hanbok on its official Instagram, introducing the outfit as 'Hanfu'. Vogue explained, "Hanfu is one of the historical clothing styles from the era when the Han ethnic group ruled."
The controversy grew larger as the model wearing Hanbok was identified as a Chinese YouTuber named 'Shiyin'. Through YouTube, he posted videos saying, "Hanfu is not Hanbok. Respect history," and "Hanbok was influenced by Hanfu. Hatred cannot change history."
In response, Professor Seo protested to Vogue, saying, "A major mistake was made by this global fashion magazine," and "Hanbok is traditional Korean clothing, not Hanfu. Even the Oxford English Dictionary in the UK introduces Hanbok as 'traditional Korean clothing'."
He also pointed out, "This Chinese model is a YouTuber distorting the history of Hanbok," and "Since incorrect information should not be provided to about 37 million followers worldwide, I strongly request the deletion of this feed."
In his protest email, Professor Seo attached materials from the Oxford English Dictionary (OED) introducing 'Hanbok as traditional Korean clothing' and English videos about Hanbok.
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Through Facebook, he said, "So far, in opposition to China's 'Hanbok Project,' I placed a Hanbok advertisement in New York's Times Square last year and produced multilingual videos about the 'history of Hanbok,' continuously promoting Hanbok worldwide via YouTube and various SNS," adding, "Because our culture and history must be protected by ourselves."
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