NVT Posts 82.8 Billion KRW in Sales Last Year, Up 87% YoY "Highest Since Establishment"

[Asia Economy Reporter Donghyun Choi] NBT has entered a full-scale turnaround by achieving a return to profitability last year while recording its highest performance ever.

NBT announced on the 11th that its consolidated sales last year increased by 87% compared to the previous year to 82.8 billion KRW, and operating profit turned positive to 3.3 billion KRW. This is the highest performance since the company's founding in 2012. The fourth-quarter results last year showed consolidated sales of 26.5 billion KRW and operating profit of 1.9 billion KRW, growing 80.9% and 419.8% respectively compared to the same period last year.

Due to the nature of its platform business structure, which distributes and collects points targeting the consumer market, profitability is expected to become more visible following a certain level of sales growth. Therefore, it is analyzed that the significantly increased sales will serve as the basis for future profitability expansion.

NBT cited the growth of the points market, which is expanding across various domestic industries such as webtoons, electronic payments, finance, and insurance, as the reason for achieving its highest performance. As the leading player in the domestic mobile points industry, the company explained that it is establishing a virtuous business cycle where market growth is accompanied by profit expansion.

In particular, NBT emphasized that Addison Offerwall, a new growth business group centered on B2B, has joined the ranks of major contributors by raising its share of total sales to 70% just over two years after its launch. The overall points distribution volume has significantly increased in expanded partnership sectors such as gaming, electronic payments, and online shopping malls, mainly with major media companies, visibly expanding the initially targeted points economy and driving performance.

Park Sugeun, CEO of NBT, stated, “Compared to advanced overseas cases, the domestic points industry market still has great growth potential. This year, we will continue to expand our market entry by linking the points business to a broader range of industrial sectors.”

This content was produced with the assistance of AI translation services.