Kakao Also Hits Annual Sales of '6 Trillion'... Closing in on Naver (Update)
[Asia Economy Reporter Kang Nahum] Kakao has recorded annual sales of 6 trillion won, closely chasing Naver, which posted sales of 6.8176 trillion won last year.
Kakao announced on the 11th that its consolidated sales last year increased by 48% year-on-year to 6.1361 trillion won. Operating profit recorded 596.9 billion won, up 31% from the previous year.
Consolidated sales in the fourth quarter of last year were 1.0752 trillion won, up 45% year-on-year, while operating profit recorded 108.5 billion won, down 27%.
Platform segment sales in the fourth quarter were 1.0048 trillion won, up 48% year-on-year. Talk Biz sales increased by 30% year-on-year to 475 billion won, and Portal Biz sales rose 7% year-on-year to 130.7 billion won due to an expansion in display advertising revenue.
Other platform sales increased 107% year-on-year to 399.1 billion won, driven by growth in Kakao Mobility and Kakao Pay payment businesses and increased cloud sales from Kakao Enterprise.
Content segment sales rose 41% year-on-year to 780.3 billion won.
Story sales grew 29% year-on-year to 211.3 billion won. Music sales achieved 202.7 billion won, up 9% year-on-year, and media sales increased 8% quarter-on-quarter and 39% year-on-year to 89.5 billion won.
Game sales were 276.8 billion won, down 40% quarter-on-quarter due to the base effect of the mobile game ‘Odin’ launch, but up 97% year-on-year.
Operating expenses in the fourth quarter rose 7% quarter-on-quarter and 54% year-on-year to 1.6766 trillion won. Increases in one-time costs such as bonuses, labor costs, and investments contributed to the rise in operating expenses.
Annual operating expenses for 2021 increased 50% year-on-year to 5.5392 trillion won.
Meanwhile, Kakao will implement a continuous mid- to long-term shareholder return policy for the first time to enhance shareholder value. Accordingly, over the next three years, 15% to 30% of Kakao’s separate basis free cash flow will be used as resources, with 5% allocated to cash dividends and 10% to 25% used for share buybacks and cancellations. Additionally, the company plans to maintain a minimum basic dividend per share over the next three years while providing additional dividends in line with company growth.
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In particular, this year, following approval at the shareholders' meeting, Kakao will carry out a total of 300 billion won worth of share cancellations, combining share cancellations under the shareholder return policy and special share cancellations.
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