Emart24 Launches Refreshing and Sweet Half-and-Half Donuts... "Born from MZ Generation Ideas"

Banban Donut sold at Emart24.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 10th that it will launch the ‘Banban Donut,’ which allows customers to enjoy two flavors at once, on the 11th.

‘When Lemon Meets Choco’ is a product packaged with two flavors of donuts, each half in one bag. To offer donuts at a specialty store level, it is filled generously with premium creams such as refreshing Belgian lemon cream and rich Italian dark chocolate cream, enhancing the luxurious flavor. The top of the donut is coated with white and dark chocolate to add texture and sweetness.

The Banban Donut was created from the idea of the Delicious Exploration Team, composed of MZ generation (Millennials + Generation Z) employees. Emart24 conducted a tasting session involving multiple employees after an initial three-month development process, aiming to launch two types of donuts with lemon and chocolate cream. At the session, the opinion “I want to try both flavors, but eating two whole donuts is burdensome” was expressed, leading to the development of the Banban Donut.

To commemorate this launch, customers who purchase the Banban Donut until the end of this month will receive an Ifresso Americano, and a 50% discount will be offered when paying with the event card.

An Emart24 official said, “The Banban Donut is meaningful in that it expanded to donut products based on the positive response to similar style products such as lunch boxes and gimbap,” adding, “We expect a favorable response from customers who enjoy coffee and donuts.”

This content was produced with the assistance of AI translation services.