CJ OnStyle Launches High-End Total Fashion Brand 'Senjon Blue Label' SS Season
[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle announced on the 10th that it will reveal the 2022 spring collection of the high-end total fashion brand ‘Senjohn Blue Label’ live at 10:45 PM on the 11th. The collection consists of the Senjohn Blue Label 60th Anniversary line, specially created to celebrate the 60th anniversary of the American luxury brand ‘Senjohn,’ and new accessory products reflecting this spring’s trends.
Popular stylist ‘Jung Yoonki’ will appear in the launch broadcast to introduce styling tips using Senjohn’s new products. Senjohn is a brand favored by influential women in the U.S. such as ‘Oprah Winfrey,’ ‘Michelle Obama,’ and ‘Hillary Clinton,’ and is recognized as a high-end luxury brand. It has built a global reputation through a meticulous handcrafted production process and industry-leading technology.
The special products created to commemorate Senjohn’s 60th anniversary include four items: ▲ Melrose Cushion Loafers ▲ Melrose Cushion Bloppers ▲ Geometric 100% Wool Scarf ▲ Hermosa Iconic Bag. The chain decoration, inspired by the signature ring design of Senjohn’s original accessories, highlights the brand’s unique DNA. The main items among the specially produced products, the Melrose Loafers and Bloppers, use premium Turkish cowhide leather, making them luxurious as well as practical by reducing foot fatigue with full Ortholite insoles and a self-developed double-out rubber sole.
Additionally, real crocodile bags and skin pumps are prepared. The real crocodile bag is made using rare Himalayan crocodile leather, known as the most luxurious material, marking a first in the home shopping industry. Its unique shimmering and subtle color resembles the snow-covered Himalayan mountains. Due to extremely limited orders placed a year ago, only 50 pieces are available as a limited edition.
Senjohn Blue Label emphasizes differentiated product quality by using top-grade materials that break the conventional notions of home shopping products. The new products also showcase a youthful sensibility overall under the direction of newly recruited designer ‘Joe Turner.’ The collection focuses on versatility, targeting professional women who pursue a professional lifestyle, making it easy to mix and match with premium clothing.
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Kim Nayeon, head of the accessories team at CJ OnStyle, said, “Senjohn Blue Label pursues the popularization of premium fashion by using top-grade materials previously only found in luxury brands,” adding, “This year, we will meet customers’ expectations with even more special materials and attractive products.”
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