Shinhan Card Expands Customer Advisory Group to Include Financially Marginalized and Small Business Owners
Operating a Customer Advisory Group of 3,000 Members... Industry's Largest
[Asia Economy Reporter Yu Je-hoon] Shinhan Card is expanding its customer panels for financially marginalized groups and small business owners, operating a customer advisory group of about 3,000 members. On the 10th, Shinhan Card announced that it will newly establish and operate panels for financially marginalized groups, including middle-aged and elderly people and foreigners, as well as small business owners, within its customer advisory group 'Shinhan Cider.'
First, to bridge the digital gap between generations and social classes, Shinhan Card has newly established a customer panel including middle-aged and elderly people and foreigners who have been unfamiliar with or had difficulty accessing digital finance. This panel, consisting of about 200 members, will derive improvement plans for building a better digital service environment, such as enhancing accessibility to digital channels, and will improve the overall process so that consumers can easily and quickly understand information on new products and services.
Additionally, Shinhan Card has established a small business owner panel to listen to the difficulties faced by merchants related to COVID-19. At the same time, it plans to explore marketing and platform utilization methods that can provide practical help to small business owners by linking with the integrated support platform for small businesses, 'My Shop Partner.'
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Shinhan Card stated, "Through various customer panel activities, including the newly established panels, we aim to timely grasp the flow of the financial field from the customer's perspective and preemptively check potential risks." It added, "We will continue to strive for customer protection activities to build a mutually complementary relationship and trust through communication and collaboration with customers."
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