Daekyo Kids Skolle, 3 Consecutive Years as 'Korea Consumer Satisfaction Index No.1'
[Asia Economy Reporter Donghyun Choi] Daekyo announced on the 9th that its premium children's book series brand, Kids Schole, has won first place in the Korea Consumer Satisfaction Index for three consecutive years.
The Korea Consumer Satisfaction Index is an award established to discover future-oriented companies by having consumers directly evaluate and recommend satisfaction with products and services in each field.
Kids Schole is a premium children's book series brand that offers differentiated books and services, from self-developed book series to educational tools, under the philosophy of "Let 99% of parents enjoy the educational know-how known only to the top 1% of parents." In particular, the "100-Day Reading Program," developed by analyzing big data of the top 1% of students, provides scientific reading and reading habit formation mentoring, gaining popularity among parents as a 1% reading method. The 100-Day Reading Program helps deepen reading and foster divergent thinking by offering various missions such as reading one book daily, keeping a reading growth diary, and writing book reports. Scholarships are awarded upon successful completion of reading activity missions, receiving positive responses.
Daekyo's Kids Schole has a diverse product lineup necessary for children's development, including language, social studies, math, science, arts, and thinking skills. Notable programs include Korea's first children's picture book therapy "STEPS," the science inquiry reading program "Science Maker," and the 1% everyday math playground "The Picture Book Math."
Additionally, Daekyo Kids Schole operates offline spaces called "Kids Schole Lounge," where children and parents can directly experience the 1% reading method, at over 30 locations nationwide. Kids Schole products are also available at 89 bookstores and 17 major department stores and outlets across the country.
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A Daekyo official said, "We are pleased that our efforts to listen to customers' voices and improve the reading environment have led to winning the consumer satisfaction brand award for three consecutive years," adding, "We will maximize customer experience and strengthen brand competitiveness so that more customers can access the value of the reading habit solutions that Kids Schole pursues."
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