Simmons Digital Art Colors 1.6km Dosan-daero as an 'Art Street'

Simmons Bed Showcases 'Audley Satisfying Video' on Outdoor Digital Billboard

Simmons Digital Art transformed the 1.6 km Dosan-daero road into an 'Art Street.'
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialist brand, has transformed the Dosan-daero area in Gangnam into an 'art street' with its digital art.

Recently launching the 2022 brand campaign 'Oddly Satisfying Video,' Simmons unveiled eight digital art pieces on 11 outdoor digital billboards installed within a 1.6 km radius along Dosan-daero, connecting Garosu-gil in Sinsa-dong, Apgujeong-dong, and Cheongdam-dong on the 1st of this month.

This digital art, which exquisitely combines outstanding visual beauty with gentle white noise, consists of a total of eight pieces: Pool in California, Spinning Ball, Jello, The Pump, Orange Drops, Swinging, Swoosh, and Sprinkler.

The videos, slowly and elegantly repeating as if hypnotized, provide a peculiar sense of satisfaction on their own and help stop complicated thoughts just by staring blankly.

The Oddly Satisfying Video, themed on the rapidly emerging latest social trend 'Hitting Mung' (spacing out), is praised as 'oddly satisfying' digital art that brings unconscious comfort the more you watch. This campaign, delivering a healing message in the post-COVID era, is said to be inspired by 'Mental Health.'

The new brand campaign video, released on the company's official YouTube and Instagram channels on the 27th of last month, drew a hot response by surpassing 10 million cumulative views on YouTube within ten days of its release. Simmons is conducting a large-scale brand campaign covering both online and offline platforms, utilizing YouTube, SNS channels, TV, and billboards.

In particular, the campaign, which simultaneously exhibits digital art on more than ten large outdoor digital billboards in the heart of Gangnam, the center of the latest trends, is attracting public attention as a rare case not only in the living industry but also among other brands.

Simmons has received favorable reviews from consumers and the industry by continuing branding innovations rarely seen in the industry, such as 'bedless bed advertisements' and 'bedless pop-up stores.'

Simmons plans to exhibit the Oddly Satisfying Video digital art at the Simmons Socializing Project 'Simmons Grocery Store Cheongdam,' scheduled to open on the 11th, as well as at the complex cultural space 'Simmons Terrace' in Icheon, Gyeonggi-do (February 18), and the '2022 Seoul Living Design Fair' (February 23?27).

The 2022 brand campaign video of Simmons beds can be viewed in detail on the official Simmons YouTube channel.

This content was produced with the assistance of AI translation services.