GS Retail, AboutPet Customers Increase 6-Fold... "Captured the MZ Generation"

AboutPet will hold a Valentine's Day special event until the 14th, offering up to 45% off on a total of 38 popular snack items.

[Asia Economy Reporter Lim Chun-han] GS Retail's About Pet has gained popularity among the MZ generation (Millennials + Generation Z), with the customer base increasing sixfold compared to the initial launch.

According to GS Retail, more than 70% of About Pet's customers are from the MZ generation, with 38.1% in their 30s and 32% in their 20s. About Pet is a specialized mall offering comprehensive pet-related services such as pet care consultations, parenting content, and optimized product curation. It is analyzed that MZ generation customers, who are familiar with online consumption, have rapidly joined.

The preference for premium products was also prominent. In pet food products such as feed and snacks, 'human-grade' (products safe for human consumption) and non-GMO products recorded top sales, while in non-food products, eco-friendly items without synthetic fragrances or chemical ingredients showed strong sales. Sales of pet nutritional supplements increased by an astonishing 28 times compared to the initial launch.

About Pet is conducting a ‘Welcome 100-Won Coupon’ event, allowing first-time customers to purchase products worth over 5,000 won for just 100 won. Until the end of this month, it will also hold the ‘N Plus One’ event, selling about 100 products with promotions such as buy one get one free for all customers. Until the 14th, a Valentine’s Day special exhibition will be held, offering up to 45% discounts on a total of 38 popular snack items.

An About Pet representative said, "About Pet is successfully attracting the core customer base of the MZ generation and is rapidly emerging as an industry leader in a short period." They added, "We will focus on strengthening product competitiveness through private brand (PB) product development and enhancing hyper-personalized services such as AI recommendation services promoted in collaboration with Naver to provide customers with differentiated consumption experiences."

This content was produced with the assistance of AI translation services.