New Niro Collaborates Uniquely with Perfume Brand... Emphasizing 'Sustainability'

[Asia Economy Reporter Kiho Sung] Kia is launching an unusual collaboration with the fragrance brand ‘Granghand’ alongside the release of ‘The All-New Kia Niro.’ Since the brand relaunch, Kia has been continuously running goods campaigns targeting the tastes of the MZ generation, aiming to elevate the changed brand status.

On the 8th, Kia unveiled the campaign ‘Earth Breeze from Niro’ on its official social channels, composed of goods that expand its eco-friendly image. The campaign features goods that emphasize the message of movement toward tomorrow by expanding the eco-friendly image of the new Niro. The use of nature-inspired colors and the participation of illustrator Gwak Myungju, who draws inspiration from travel and daily life, are notable points, as the campaign includes postcards conveying the message of sustainability along with the new Niro.

The new Niro is Kia’s representative eco-friendly SUV model, which expands the application of eco-friendly materials and is the first in Korea to equip the second generation of Green Zone Drive Mode, considering not only the environment but also customers’ precious daily lives. It carries Kia’s message of dreaming of a sustainable mobility life through innovative spaces inspired by nature.

Granghand’s natural oil products share the power of oils extracted from nature with people and promote a sustainable lifestyle in harmony with nature, aligning with the eco-friendly values of the new Niro.

A Kia official said, “While considering a sincere way to convey the direction of the new Niro’s ‘movement toward tomorrow,’ we thought of collaborating with Granghand, which delivers messages using scents extracted from nature.” He added, “After this campaign, we plan to continuously conduct campaigns containing messages of sustainability in line with the group vision of ‘Sustainable Mobility Solution Provider.’”

Kia will present the new Niro & Granghand collaboration goods to 300 people selected by lottery among those who upload photos of ‘moments inspired by daily life’ on their Instagram with hashtags or comment on Kia’s Facebook or YouTube. This campaign will run until the 20th of this month.

This content was produced with the assistance of AI translation services.