SSF Shop Opens New Community Service 'Sesapae diver'

[Asia Economy Reporter Song Seung-yoon] Samsung C&T Fashion Division's fashion and lifestyle specialty mall SSF Shop announced on the 8th that it has launched a new style community service called ‘Sesapa Diver’.

SSF Shop renewed its platform last year with the slogan ‘Sesapa (Fashion Loved by the World)’ and has been maintaining close communication with the MZ (Millennial + Generation Z) generation.

As ‘Tagnity,’ a combination of ‘Tag’ and ‘Community,’ has emerged as a key theme this year, SSF Shop named the service ‘Sesapa Diver’ with the intention of creating a space for people who are passionate about ‘Sesapa’ and a place to ‘Dive’ into their favorite brands.

On Sesapa Diver, anyone can freely upload styling content and understand recent trends through communication and feedback. By analyzing follows, likes, and comments, the platform updates daily lists such as ‘Today’s Recommended Diver’ and ‘Most Noticed Style This Week.’ Various promotions like style challenges and experience groups are also planned.

A community grading system is operated to provide rewards based on activity. All members start at the ‘Baby’ grade, and based on heart accumulation, they can be promoted to ‘Hip,’ ‘Cool,’ and ‘Deep’ divers. Depending on the grade achieved, members receive up to 15% discount coupons and Purple Coins. Uploading styling content grants ‘100 hearts,’ and additional hearts are given based on follows and comments.

Meanwhile, SSF Shop is holding the ‘#HipDiverChallenge’ event until the 20th, where participants who upload photos styled hiply with their favorite fashion items on Diver will be entered into a draw to win 50,000 Purple Coins (10 winners).

This content was produced with the assistance of AI translation services.