Saenghwal Gongjakso Officially Joins Amazon, the Largest US Platform... "Continuing Overseas Expansion"
Introducing Highly Preferred Consumer Products: 'Gomujanggap' and 'Disposable Susemi'
"Focusing on Expanding Distribution Channels and Local Marketing Activities in the US"
[Asia Economy Reporter Kim Bo-kyung] The lifestyle goods specialist brand 'Saenghwal Gongjakso' announced on the 8th that it has officially launched on Amazon, the largest e-commerce platform in the United States.
Through this Amazon entry, Saenghwal Gongjakso has secured a strong online distribution channel in the U.S. local market. Building on this, the company plans to actively develop and nurture not only online but also offline distribution channels within the U.S.
As the first products launched, they introduced 'rubber gloves' and 'disposable scrubbers,' which are highly preferred by local consumers. The rubber gloves are made from 100% natural latex, featuring no deformation even with temperature changes and a soft wearing feel. The disposable scrubbers can be used one sheet at a time like kitchen towels, making them hygienic.
In the future, the product lineup will be continuously expanded to include kitchen detergents, tape cleaners, kitchen mats, and more, offering a variety of Saenghwal Gongjakso products to local consumers.
Previously, Saenghwal Gongjakso has been focusing on expanding its reach by entering over 10 overseas markets including Singapore, Hong Kong, Taiwan, Japan, and Southeast Asia. In September last year, it entered all three branches of E-Mart located in Ulaanbaatar, the capital of Mongolia, and in November, it expanded its global recognition by entering Russia’s leading online shopping mall 'OZON.'
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A representative of Saenghwal Gongjakso stated, "Using the U.S. Amazon entry as a foothold, we will continuously pursue entry into more diverse overseas markets," adding, "We plan to focus on gradually expanding distribution channels and local marketing activities to increase brand awareness and performance in the U.S."
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