GS25×BurumaBul... Launching Convenience Store Kits with a 'World Travel Theme'

Partnership with Board Game 'Boorumabul'
Introducing World Travel Themed Products

GS25 model is introducing the 'Convenience Store Kit Burumabul' series, a collaboration with the board game Burumabul.

[Asia Economy Reporter Yuri Kim] GS25 is partnering with the board game 'Booroomabul' to launch the 'Convenience Store Kit Booroomabul' series themed around a world gourmet trip.

GS Retail, which operates the convenience store GS25, announced on the 8th that it will collaborate with Booroomabul to release products that allow customers to easily enjoy famous dishes from cities around the world. These are meal kit-type products that can be enjoyed simply by microwave cooking, and are planned based on famous foods from cities featured in the Booroomabul game.

GS25 stated, "We aim to bring nostalgia to customers who enjoyed the Booroomabul game in the past and provide a unique overseas gourmet travel experience to customers who cannot travel abroad due to COVID-19."

The products launching on this day are Booroomabul Philly Cheese Sand, Booroomabul Tonkotsu Ramen, and Booroomabul School Front Rice Tteokbokki. The menu items were selected based on what one might enjoy when visiting cities such as Philadelphia, Tokyo, and Seoul.

Booroomabul Philly Cheese Sand contains thinly sliced beef, mozzarella cheese, and paprika inside a hot dog bun. Booroomabul Tonkotsu Ramen is described as having a professional-level taste with pork broth, chashu, and wood ear mushrooms. Booroomabul School Front Tteokbokki features a spicy gochujang sauce reminiscent of the snack bars in front of schools and uses rice cakes.

On the 22nd of this month, three additional products will be introduced: Roma Basil Pasta, Spanish Seafood Tomato Stew, and Sichuan Chili Stir-fry. Going forward, three new items will be released each month so customers can continuously enjoy famous dishes from cities featured in the Booroomabul game.

To commemorate the product launch, a The Pop stamp event will be held from the 23rd of this month until the 14th of next month. Customers who purchase event products and accumulate 'GS&Points' will receive stamps on The Pop application (app). Prizes such as 22 don of a golden key, a hotel vacation full package worth 2 million KRW, and travel vouchers will be awarded by lottery based on the number of accumulated stamps, and a Cafe25 Americano (S) will be given 100% free.

This content was produced with the assistance of AI translation services.