As COVID-19 Cases Rise... Emart24 Sees Increase in Delivery Service Usage

On the 8th, a delivery worker is receiving products in a Darami bag at an Emart24 convenience store.

[Asia Economy Reporter Lim Chun-han] Recently, as the number of COVID-19 confirmed cases has surged rapidly, the number of people using convenience store delivery services has significantly increased.

According to Emart24 on the 8th, delivery service usage last month increased by 37% compared to the previous month. The e-pickup service also saw a 36% increase in usage last month compared to the previous month. The e-pickup service allows customers to pre-order through the Yogiyo application (app) and then visit the store to pick up their orders directly.

Delivery service sales were found to be higher on weekends and rainy days. Analyzing the day-of-week usage data for the second half of last year, Emart24 found that Sunday (20.1%) and Saturday (17.8%) accounted for about 40% (37.9%) of total weekly sales. Friday followed with 12.9%, while other days showed similar proportions around 12%. Additionally, sales on rainy days were more than 40% higher compared to the average on clear days.

In response to the increased demand for delivery services, Emart24 has prepared various discount benefits. Customers who order through Emart24’s own mobile app delivery service can use the service without delivery fees until the end of this month. From the 9th to the 28th, customers paying over 15,000 won with a BC Card via KakaoTalk Order can receive a 2,000 won discount, and from the 12th to the 28th, customers ordering over 20,000 won on Yogiyo can get a 3,000 won discount.

An Emart24 official said, “This year, by providing new experiences through mobile and digital channels, we plan to increase our loyal customers both online and offline and do our best to encourage them to visit more frequently.”

This content was produced with the assistance of AI translation services.