Yeogyeonghyeop Conducts TV Home Shopping and Digital Sales Channel Training for Women Entrepreneurs

[Asia Economy Reporter Kim Bo-kyung] The Korea Women Entrepreneurs Association will conduct online training on distribution market entry strategies for women-owned businesses from the 8th to the 13th.

The association stated that the training on market entry strategies is being implemented to reflect the needs of women-owned businesses requiring strategic approaches to home shopping and digital sales channels in line with changes in the distribution environment and consumer behavior.

The training, held from the 8th to the 13th of this month, consists of a total of eight courses, and participants can choose the courses they wish to attend. The non-face-to-face online training will be conducted in two formats: △ live streaming and △ online learning videos.

On the first day of training, the 8th, sessions on marketing and branding will be held, and on the 9th, training on TV home shopping and digital sales channels will take place.

For the online learning video training, participants can take the course titled 'SNS Marketing for Practitioners,' one of the courses available on the Kobaco Advertising Education Center's online academy, from the 10th to the 13th. The video training can be accessed for 24 hours after the live training period within the designated timeframe.

The Korea Women Entrepreneurs Association discovers women-owned businesses with highly marketable excellent products through annual support projects and assists these businesses in pioneering various sales channels.

Companies that complete the entire online training will receive additional points when applying for the association’s W-Digital Sales Channel Support Project. The completion criteria require attending at least two courses: one common course and one elective course.

This content was produced with the assistance of AI translation services.