Lotte Homeshopping Unveils New 'Gucci Sunglasses' Collection... "Diversifying Luxury Product Sales"

Luxury Order Amount Doubled Since COVID-19, MZ Generation Purchases Increase Over 70%
Exclusive Launch of 2022 'Gucci Sunglasses' New Collection Through Official Importer on the 8th

Lotte Homeshopping, 2022 New 'Gucci Sunglasses' Product.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 7th that it will strengthen luxury goods sales by exclusively showcasing new products from overseas luxury brands such as Gucci and Burberry, and diversifying items such as scarves and perfumes as the preference for luxury goods increases.

With the polarization of consumption intensifying after the spread of COVID-19, luxury purchases are expanding from the existing 40s and 50s age group to the MZ generation (Millennials + Generation Z). Over the past two years (2020?2021), Lotte Homeshopping's luxury order amount has more than doubled compared to before the COVID-19 outbreak, and luxury orders from the MZ generation (based on order amount) have also increased by more than 70%. Lotte Homeshopping plans to expand luxury sales targeting younger customers by offering exclusive products through official importers and diversifying sales items beyond clothing and handbags to include scarves, perfumes, and more.

On the 8th at 9:45 PM, it will showcase the 2022 new product "Horsebit Combi Sunglasses" from the Italian luxury brand "Gucci." Since Lotte Homeshopping exclusively launched "Gucci Sunglasses" in 2020, it has recorded an annual order amount exceeding 15 billion KRW. This year, a large quantity has been secured for exclusive release. Based on a 1970s retro design, it adds sophistication by using the "Horsebit" logo inspired by a horse saddle. On the 16th at 10:45 PM, the "Horsebit Metal Sunglasses" from "Gucci" will also be introduced through the fashion specialty program "Lee Sujeong Shop." A premium velvet case and pouch will be provided together. In addition, items such as Gucci's "Wool Silk Scarf" and "Flower Wool Shawl," as well as British luxury brand Burberry's "Double Short Coat," "Windbreaker Jacket," and "Check Wool Knit" will also be showcased.

On the mobile TV channel "ELive," "Gucci Perfume" will be featured on the 13th at 8 PM, "MSGM Sweatshirt" on the 14th at 10 PM, and "Herm?s Perfume" on the 20th. On the 21st, a new luxury program "MZ (Minji) Luxury Shop" will be launched to introduce trendy products.

Song Jaehee, head of Lotte Homeshopping's Fashion & Beauty Division, said, "As the MZ generation purchasing luxury goods rapidly increases and luxury consumption becomes popularized, we are making efforts to attract popular luxury brands. Through partnerships with official importers, we secure authenticity and trust, and by diversifying items and exclusively offering differentiated products, we aim to meet customer demands and strengthen our premium strategy."

This content was produced with the assistance of AI translation services.