Olympics Targeting 'Jipgwanjok'... Retail Industry Launches Series of Discount Events

Models are introducing food products from Homeplus' 'Jipgwan Honey Item Collection'.
[Image source=Yonhap News]

[Asia Economy Reporter Jeon Jinyoung] As the Beijing Winter Olympics have opened, large supermarkets have launched various events to attract 'home viewers' who watch the games at home.

According to the industry on the 5th, Homeplus is holding a 'Home Viewing Must-Have Collection' event. It is a discount event for customers purchasing chicken and beer, essential for watching sports games. Until the 16th, customers who buy 6 cans of Cass will receive a 10% discount on 'The Green Chicken' fried in-store. Discounts are also applied when purchasing 4 or 12 cans of over 80 types of world beers. Until the 9th, a 6-can bundle of Miller beer is also offered at a discounted price.

Homeplus's premium private brand 'Homeplus Signature' is also offered in various ways. When paying with Shinhan or Samsung cards, customers can purchase three types of Signature jerky at a 20% discounted price. For Homeplus Signature frozen pizzas (Mushroom, Four Cheese, Mozzarella), a 30% discount is applied when buying two or more.

Emart will hold a premium TV and food discount event until the 16th.
[Image source=Yonhap News]

Emart is holding a premium TV and food discount event for about two weeks until the 16th. They aim to fully target the 'Olympic effect.' During the Tokyo Olympics, TV sales increased by 9.2% for two weeks from the opening day, and sales of large TVs over 75 inches nearly doubled. Growth in ready meals and alcoholic beverages was also noticeable. Emart offers Samsung QLED TVs and LG OLED TVs at the lowest prices of 3.99 million KRW and 4.99 million KRW, respectively. When purchasing major Samsung QLED products, customers receive a Samsung soundbar, and when purchasing LG OLED products, they get an Apple TV and a 3-month free coupon as part of the event.

They also hold events for fruits and ready meals that can be easily eaten while watching the games. About 10 types of strawberries are offered at a 20% discount when paid with event cards. The instant cooking corner sells fried foods and jokbal (pig's trotters) at discounted prices.

Lotte Homeshopping, the official sponsor of the Korean Sports & Olympic Committee, is holding a prize event. Every day at 9 a.m., coupons are given to the first 10,000 customers, and among purchasers, a lottery will award official sponsor items such as The North Face team uniform replicas. They also provide streaming service for the movie 'National Team 2,' which tells the story of the women's ice hockey team.

The convenience store industry has also launched consecutive discount events. Emart24 offers a chance to win prizes such as an 86-inch LG NanoCell TV (1 winner), LG StanbyMe (2 winners), and LG Room & TV (12 winners) through a lottery when customers purchase popular canned beers during the Olympics and collect stamps via the app. Dried snacks, frozen snacks, wine, and beer are also discounted.

CU is running a 1+1 discount event on steady-selling snacks such as Uiseong Garlic Hot Bar and Boneless Haxen Slice until the 13th. Frozen dumplings like thin-skinned spicy gyoza and lamb skewer-flavored gyoza, as well as processed meat products, are eligible for 1+1 benefits until the 20th. Twelve types of snacks including Uno Pizza have a 2+1 event running from the 1st of this month. From the 7th to the 13th, customers paying with Woori Card, Paybook QR, or Paycoin can receive an additional 50% discount and 3% CU membership points accumulation as overlapping benefits.

This content was produced with the assistance of AI translation services.