Hyundai Motor's 'Tucson' Appears in Movie 'Uncharted'... "Shines as a Scene Stealer"

Genesis GV80, G80, and G90 Also Featured

The "Tucson Beast" featured in the movie "Uncharted."
Photo by Hyundai Motor Company

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Motor Company announced on the 4th that its sport utility vehicle (SUV) Tucson will appear in the movie 'Uncharted,' set to be released domestically on the 16th, offering exciting scenes to audiences worldwide.

Hyundai Motor has formed a strategic partnership with the global media group Sony Pictures Entertainment (hereafter Sony Pictures) and previously showcased the Ioniq 5 and Tucson in the Marvel action blockbuster 'Spider-Man: No Way Home' last December.

This year, the Tucson Beast, an off-road concept modified from the Tucson, appears as the vehicle for the main characters in 'Uncharted,' featuring various driving scenes set against the backdrop of Barcelona, Spain. The Genesis GV80, G80, and G90 will also make appearances, capturing the audience's attention.

'Uncharted' is an action-adventure film based on the game 'Uncharted,' starring Tom Holland, the lead actor of the third Spider-Man series, raising high expectations for its box office success.

Hyundai Motor plans to leverage the intellectual property (IP) related to this movie to promote various film marketing activities. Following last year's release of an Ioniq 5 commercial featuring Spider-Man, this year they will produce a Tucson commercial video in collaboration with lead actor Tom Holland to delight movie fans.

Jeffrey Godsick, Vice President of Global Partnerships at Sony Pictures, said, “Hyundai Motor is an excellent partner of Sony Pictures and has created a Tucson commercial video that perfectly captures the adventurous and thrilling atmosphere of the movie 'Uncharted.'”

Thomas Schmeira, Vice President and Head of Customer Experience at Hyundai Motor, said, “We are pleased to showcase the vehicle's appeal in the game-based movie 'Uncharted,' which boasts a global fandom. We will continue to make multifaceted efforts to provide customers with unique emotions through entertainment collaboration content.”

Meanwhile, Hyundai Motor plans to continue its partnership with Sony Pictures through the sequel to the animation 'Spider-Man: New Universe,' scheduled for release in the second half of this year.

This content was produced with the assistance of AI translation services.