Lotte ON will hold the 'Bulryangbae-Jiterian' event until the 13th to support a healthy vegetarian lifestyle.

Lotte ON will hold the 'Bulryangbae-Jiterian' event until the 13th to support a healthy vegetarian lifestyle.

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[Asia Economy Reporter Lim Chunhan] Lotte ON announced on the 4th that it will hold the ‘Bully-B-Geterian’ event until the 13th to support a healthy vegetarian lifestyle.


In this event, various vegan products and recipes will be showcased, ranging from food items such as vegetables, alternative meat, dumplings, and tofu to daily necessities like mask packs and detergents, offering up to 10% discount coupons and up to 5% discount coupons from card companies.


Lotte ON prepared the Bully-B-Geterian event to lower the entry barrier for customers who want to start vegetarianism but have resistance to complete vegetarianism. The concept is to become a flexitarian, an intermittent vegetarian who finds daily vegetarianism difficult, by eating both meat and vegetables but practicing vegetarianism at least once a week to increase its proportion.



A Lotte ON official said, "Recently, the number of people starting vegetarianism due to environmental and health issues is increasing, so we planned this event with the meaning of encouraging people to start intermittent vegetarianism even if it is not complete vegetarianism. We hope that through vegetarian recipes and related products proposed with a fun concept, people can lower their resistance to vegetarianism and start a vegetarian lifestyle with a light heart."


This content was produced with the assistance of AI translation services.

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