Sajo Daelim Launches Two Types of 'Daelimseon Tuna Fish Cake'
(From the left) Sajo Daerim 'Daerimseon Tuna Fish Cake Original, Spicy Cheongyang'
View original image[Asia Economy Reporter Eunmo Koo] Sajo Daelim announced on the 3rd that it will launch Daelimseon’s collaborative products with ‘Sajo Chamchi’ and ‘Daelimseon Fish Cake’: Daelimseon ‘Tuna Fish Cake Original’ and ‘Tuna Fish Cake Spicy Cheongyang’.
The two types of Daelimseon tuna fish cakes are high-protein fish cakes made with premium pollock surimi and contain more than 15% tuna meat. A notable feature is that you can easily make delicious fish cake soup by boiling 200g of tuna fish cake in 500ml of water for 8 to 10 minutes without any separate sauce or seasoning. They are also perfect as side dishes for rice or as snacks with alcohol, such as stir-fried tuna fish cake. The package design of Sajo Chamchi, which features a safe tuna can opener, has been applied to the tuna fish cake packaging.
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Huh Kanghyuk, marketing team manager at Sajo Daelim, said, “This product is expected to be popular among the MZ generation (Millennials + Generation Z), who are sensitive to trends and lead new consumption.” He added, “We will strive to introduce newer and more interesting products through collaborations among various Sajo brands such as Daelim, Haepyo, and Oyang, as well as across different industries.”
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