Lotte Homeshopping will hold the "Fighting Korea Shopping Festival" until the 20th in anticipation of the Beijing Winter Olympics.

Lotte Homeshopping will hold the "Fighting Korea Shopping Festival" until the 20th in anticipation of the Beijing Winter Olympics.

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[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 3rd that it will hold the "Fighting Korea Shopping Festival" until the 20th to support the success of the Republic of Korea national team participating in the Beijing Winter Olympics.


Every day at 9 a.m., the first 10,000 customers will receive Fighting Coupon Packs worth up to 10,000 KRW, divided into Gold, Silver, and Bronze. Among the purchasers, a lottery will be held to give away prizes such as the official sponsor's "The North Face Beijing 2022 Award Ceremony Replica," "Oakley Unity Collection," and "Polmade National Team Official Mask." From the 3rd to the 6th, customers who purchase TV broadcast products during the pre-event and opening specials will also receive a 10% reward point.


During the live TV home shopping broadcast, cheering videos and host comments will encourage interest in the Olympics and support for the national team. Popular home appliances, food, and men's fashion products will be strategically scheduled during the main competition times when the Korean team participates in short track, speed skating, curling, luge, and other events.



A Lotte Homeshopping official said, "We hope the efforts of our athletes will bring inspiration and comfort to the people exhausted by the spread of COVID-19," adding, "We plan to contribute to the revitalization of domestic sports through differentiated marketing that actively utilizes our capabilities such as big data and media content."


This content was produced with the assistance of AI translation services.

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