"Enjoy Seol Tteokguk at Convenience Stores" Convenience Store Holiday Food Sales for Honseoljok

GS25's Hoho Holiday Lunchbox (left) and Hoho Rice Cake Dumpling Soup.

[Asia Economy Reporter Jeon Jinyoung] As the number of people spending the holidays alone due to COVID-19 increases, convenience store chains have taken on the role of restaurants closed during the holiday period. They have introduced various holiday foods such as jeon, namul, and tteok-mandu soup.

In the case of GS25, they launched the 'Hoho Holiday Dosirak' and two types of mandu soup. The Hoho Holiday Dosirak contains a total of 10 kinds of holiday foods including black rice, three-color jeon, beef bulgogi, grilled short rib patties, and namul, all packed in a gujeolpan-style lunchbox. The Hoho Tteok Mandu Soup includes meat king dumplings, joraengi rice cakes, and egg jidan to make a hearty meal.

GS25 offers customers who purchase two types of holiday dosirak by February 4 a choice of either mini rice snacks or Birak Sikhye as a gift.

CU launched the 'Bok Mani Dosirak.' This lunchbox contains about 10 kinds of holiday side dishes such as neobiani (thinly sliced marinated beef), assorted jeon, kimchi stir-fry, seasoned spinach, and braised quail eggs. The portion size was increased by 20% compared to regular lunchboxes to allow customers to enjoy a more abundant holiday meal.

Seven Eleven introduced the Wang Mandu Tteokguk, which includes CJ CheilJedang’s meat king dumplings and rice cake slices, and the 'Surisuri Sulsul Five-Color Japchae,' topped with pork, mushrooms, carrots, eggs, and chives.

The reason convenience stores target 'honseoljok' (people spending the Lunar New Year alone) during the holiday is because it leads to actual sales increases. GS25’s product sales during the Lunar New Year holiday period showed a 230% increase in reserved dosirak sales and a 97% increase in traditional liquor sales compared to the same period last month.

This content was produced with the assistance of AI translation services.