Foodservice Industry Targets Lunar New Year with Special Offers and Gift Sets

[Asia Economy Reporter Moon Hyewon] KFC announced on the 29th that it will hold a ‘Lunar New Year Special Promotion’ offering popular menu items such as chicken and burgers at drastically discounted prices until the 31st.

Through this promotion, KFC is offering the ‘Seollal Bucket’ and ‘Seollal Pack,’ both consisting of 8 pieces of Hot Crispy Chicken, at a special discounted price of 12,900 KRW each.

The discount coupons can be downloaded via the official KFC app and can be used for in-store orders, delivery, or Zinger Bell Order.

Pizza Hut launched ‘Couple (for 2-3 people) & Family (for 3-4 people) Sets’ that are perfect for enjoying with family during the Lunar New Year. These are sold exclusively to online members, with the Couple Set offered in medium size and the Family Set in large size.

The Couple & Family Sets include a selection of Mania and Premium pizzas, pasta, and a 1.25ℓ cola. Customers can choose from six pizza options such as ‘Original Supreme’ and ‘Cheese The Potato,’ and from pasta options including ‘Toowoomba Cheese Pasta,’ ‘Cream Chicken Pasta,’ and ‘Shanghai Shrimp Pasta.’

Dunkin’ introduced gift sets featuring donuts and coffee. Gift sets composed of popular donuts like the Famous Glazed Set and Munchkin Set are available at discounts of up to 30%.

They also prepared Dunkin’ coffee gift sets consisting of capsule coffee and drip bags. There are three types: the ‘Central Park Capsule Set,’ which offers a smooth and refreshing acidity with a pleasant sweetness; the ‘Espresso Capsule Set,’ known for its rich dark chocolate and cocoa flavors; and the ‘Drip Bag Coffee Set,’ which allows easy enjoyment at home.

Tour Les Jours released traditional holiday gift sets embodying the taste and elegance of tradition for the Lunar New Year. The packaging reinterprets Korean traditional folk paintings that carry various meanings wishing for peace in the new year, adding a touch of sophistication. The sets include a variety of desserts such as manjoo, jeonbyeong, wafers, and cookies, all offered at reasonable prices ranging from 10,000 to 20,000 KRW.

The representative products include the ‘Cookie & Wafer Sand Gift Set,’ ‘Woorimil Jeonbyeong Set,’ and ‘Spring’s Five-Colored Manjoo,’ as well as items made with domestically grown mugwort such as the ‘Woorisook Sponge Cake’ and ‘Spring Mugwort Rice Cake Fresh Cream Cake.’

This content was produced with the assistance of AI translation services.