Paris Baguette Supporting New Farm Crop Varieties and Young Farmers

[Asia Economy Reporter Song Seung-yoon] SPC Group's bakery brand Paris Baguette is supporting the development of new crop varieties and young farmers as part of its ESG (Environmental, Social, and Governance) management activities.

Paris Baguette has advanced the 'ESG Happy Win-Win Project,' signed with Nonsan City in February last year, by participating in research and development to optimize bakery products made with the 'Vitaberry' variety grown by young farmers in Nonsan, and has launched related new products to support market expansion and profit growth.

Through this, it is helping to create a virtuous cycle where farms reinvest in expanding the cultivation of new varieties and improving quality. The newly launched 'Vitaberry Strawberry Fraisier' is a French-style cake made by sandwiching Nonsan strawberries and sweet custard cheese cream between soft sponge layers and generously topping it with Vitaberry strawberries.

Vitaberry is a new variety developed in 2019 by the Strawberry Research Institute of Chungnam Agricultural Research and Extension Services for export purposes, characterized by high fruit firmness, aroma, sweetness, and vitamin C content. Since January 2019, SPC's Research and Development (R&D) Center has been working with the Chungnam Strawberry Research Institute and Nonsan City to develop Vitaberry into a variety optimized for bakery products. Notably, Vitaberry is mainly cultivated by young farmers in Nonsan City, adding significance to the support for young farmers.

This content was produced with the assistance of AI translation services.