Apple's Q4 Sales in China Up 32% Last Year... Regains No.1 Spot After 6 Years

[Photo by AP Yonhap News]

[Asia Economy Reporter Byunghee Park] Apple achieved the number one sales position in China for the first time in six years during the fourth quarter of last year, according to major foreign media reports on the 26th (local time).

According to Counterpoint Research, Apple recorded the highest market share ever for itself at 23% in the Chinese market in the fourth quarter of last year, marking the first time it ranked number one in sales since 2015.

Although the total number of smartphone sales in China decreased by 9% in the fourth quarter of last year, Apple's sales volume surged by 32%. This was due to the launch of the new iPhone 13, as well as the indirect benefit from the decline in sales of Chinese competitors like Huawei caused by U.S. regulatory measures.

Counterpoint analyst Mongmong Zhang explained, "The U.S. regulations on Huawei and Apple's price reductions in China were the main factors."

For the entire year, Apple ranked third in sales volume, recording a market share of 16%. Vivo and Oppo took first and second place with market shares of 22% and 21%, respectively.

The total smartphone sales volume in China decreased by 2% last year. Apple's sales increased by 47%, while Huawei's sales dropped by 68%, showing contrasting fortunes.

This content was produced with the assistance of AI translation services.