[Asia Economy Reporter Hyungsoo Park] Izmedia is aggressively securing intellectual property (IP) rights for its non-fungible token (NFT) business.


On the 26th, Izmedia announced that it had signed a Memorandum of Agreement (MOA) for an NFT business partnership with entertainment company Wild Entertainment.


Izmedia will receive content and IP from Wild Entertainment to utilize in the NFT sector. Izmedia will produce NFTs from the content and sell them, receiving approximately 15% of the sales amount as a commission.


An Izmedia official explained, "We are actively building cooperative relationships with companies that hold IP to ensure the success of the global NFT platform ‘Frontrow (FRONT ROW)’, scheduled for official launch in June." He added, "We are attracting various IP-holding companies as NFT partners, including Wild Entertainment, which manages world-class stars and influencers."


Wild Entertainment is a hybrid management company based in the United States and Seoul. It conducts management activities for popular stars and influencers, as well as media production and marketing activities.



A company representative emphasized, "We will showcase NFTs of influencers with solid fan bases, such as Candace Sosa from the U.S. and SORN, formerly of the girl group CLC, on Frontrow this June," adding, "We expect NFT-related sales to increase."


This content was produced with the assistance of AI translation services.

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