NongHyup Distribution, Growing Together with Farmers from Distribution Improvement to Social Contribution...

NongHyup Distribution, Dedicated Corner for the 6th Industry.

Nonghyup Distribution is an agricultural product distribution specialist company established in 1995 to prepare for the paradigm shift that swept through the domestic agricultural product distribution market in the 1990s, addressing the need to improve the domestic agricultural product distribution system and solve the problem of distribution contraction. The company intensively conducts rural volunteer activities during busy farming seasons and harvest periods when labor is scarce due to aging and COVID-19. It plans rural social contribution activities every year to help farmers recover their agriculture, such as collecting fallen fruit caused by natural disasters and campaigns to sell small fruits.

Activities such as supermarket experiences for children from low-income families in rural areas and volunteer work in sister villages under the One Company One Village program are posted on newsletters, the website, and the company intranet to encourage employees' voluntary participation in rural social contribution activities. Through reporting the results of social contribution activities and registering them in the social contribution management system, the company manages these efforts to ensure they are continuous and substantial rural social contributions rather than one-time show events.

To revitalize the 6th industry, the company operates a dedicated 'Farmers to U' corner (agricultural producer brand) within the Yangjae branch store and supports the agricultural and rural 6th industry by holding events to increase sales quarterly and seasonally.

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