Lotte Confectionery Releases Video for 'Chaltteok Ice' Collaboration Between Hollybang and BIO

[Asia Economy Reporter Song Seung-yoon] Lotte Confectionery has released a music video-style advertisement created in collaboration with HolyBang and B.O.

In the video, you can see HolyBang performing perfect choreography to the catchy song sung by B.O. This advertisement is currently airing on YouTube and cable TV.

HolyBang is a hip-hop dance crew that recently won the dance competition program 'Street Woman Fighter,' gaining great popularity among the MZ generation, led by dancer and choreographer Honey J. B.O is a rapper who appeared on the hip-hop competition program 'Show Me the Money 10' and reached the Top 4, gaining popularity with his sophisticated tone and singing rap style.

A Lotte Confectionery official said, "The strategy of this advertisement is to hire the most talked-about figures among people in their teens and twenties these days to communicate with the MZ generation and infuse a 'hip' image."

Chaltteok Ice, launched in 1986, has steadily maintained its popularity, following the 'Halmeennial' trend, with sales of about 10 billion KRW in 2019, 13.5 billion KRW in 2020, and approximately 14 billion KRW last year. Lotte Confectionery plans to continue various marketing activities to establish Chaltteok Ice as the representative ice cream of the winter season.

This content was produced with the assistance of AI translation services.